Retail performance experts

Driving customer engagement, exceptional experiences, and revenue growth for consumer-facing sectors and destinations including retail, hospitality, healthcare, leisure, tourism and services.

Curious how we can help?

Let’s explore how our expertise can benefit your organisation. Schedule a conversation to discuss your needs and objectives.

Chris Wilkinson - Retail Strategy Experts and Strategist

Unlock potential, simplify complexity, build success.

Plan and execute confidently with First Retail Group.
We leverage industry expertise and market insights to deliver and enable solutions that outperform. We’re proudly recognised for capabilities that include: Strategy: Navigating complexity to unlock performance. Innovation: Creating competitive advantage. Implementation: Turning strategy into commercial success.

Award-winning solutions.

Specialist Expertise Makes the Difference.
We partner with retailers, hospitality leaders, and destination managers across the globe, delivering proven strategies for growth and resilience. Our services support the success of brands, experiences, and destinations, earning the trust of clients throughout New Zealand, Australia, the UK, and the Pacific Islands.

Retail Strategy Experts

Sector specialties:

Retail Strategy

Uncover potential, drive business performance and reduce risk with expert-led retail strategy.

Leisure Retail

Maximise commercial potential through retail propositions that enrich leisure experieneces.

Retail Destinations

Boost shopping, town and city centre successes with innovative performance strategies.

Hospitality

Create exceptional guest experiences that differentiate and drive commercial success.

Healthcare Retail

Transform healthcare experiences with user-centered product and service strategies.

Museum Retail

Increase museum revenue and engagement through retail and hospitality offers & experiences.

Resilient communities

Foster community well-being and socio-economic success with people-centered solutions.

Tourism Retail

Enhance tourism experiences and drive additional revenue streams through innovative retail.

Development Response

Mitigate the commercial impacts of construction and build resilience for neighbouring businesses.

Discover our story

We love surprising clients with the breadth of our work with consumer-facing sectors and destinations. Our magazine celebrates the collaborative partnerships that drive us, showcasing diverse projects and the outcomes we’re proud to support. 

First Retail Group Magazine 2025

Our clients include:

How can we help you?

Retail consultancy nz