Strategic Retail Thinking

Our retail strategy services enable businesses to interpret and develop potential in their marketplaces, drive centre, store and online performance - and skilfully navigate risk

Retail Strategy

First Retail Group is an internationally recognised, award-winning expert in retail strategy and implementation. We leverage experience and insight to identify opportunity, drive performance and manage risk across a range of categories, consumer and economic environments.

Our approach and planning methodology is trusted by progressive retailers, franchisors, retail property owners, NGO’s and government organisations They trust us to deliver successful and enduring solutions for growth and resilience.

We have delivered consulting projects for the private sector, major corporates and government organisations across New Zealand and Australia, the Pacific Islands, the UK, US and in Dubai.

With a close understanding of consumer behaviour, market trends, commercial and operational imperatives, we are well placed to support strategic needs and implementation.

First Retail Group Shopping Centres


  • Retail Strategy
  • Digital and E-Commerce Strategies
  • Retail Concept Development
  • Sales Performance Improvement
  • Consumer Insight and Experience
  • Category Development
  • Franchise Strategy and Performance
  • Investor Services and Market Insight