Museum Retail Strategy

First Retail Group are museum and art gallery retail transformation specialists. We leverage our expertise in retail, hospitality, leisure, and tourism to guide cultural institutions in developing thriving cultural retail experiences that seamlessly integrate with your commercial needs and enhance visitor engagement.

Balancing Impact with Revenue:

We understand the delicate balance between fostering curatorial objectives and achieving financial sustainability. Our team crafts solutions that support economic resilience while amplifying the relevance of museums and galleries for existing and future audiences.

Elevating the Visitor Journey:

Our services encompass a comprehensive view of your museum experience:

• Museum Retail Strategy: Retail insight, planning, optimisation and enablement services.
• Hospitality Planning & Strategy: Creating a welcoming environment that extends the museum experience.
• Visitor Insight & Experience: Understanding audiences to curate a retail experience that resonates.
• Store Layout & Merchandising Strategies: Developing engaging and visually appealing retail spaces.
• Digital & E-Commerce Strategies: Extending store’s reach with a seamless online shopping experience.
• Concept Development: Bringing innovative retail ideas to life, aligned with the organisation’s identity.
• Category Development: Curating a product selection that reflects collection themes and inspires learning.
• Performance Improvement: Continuously analysing and optimising retail operations for success.
  
  

Why Choose First Retail Group?

With our deep understanding of arts, heritage and cultural destinations, experience working across a large number of museum, gallery and library projects and expertise in customer experience, we help these destinations unlock the full potential of their retail space, creating a lasting impact on every visitor.