Consumer Products

First Retail Group are trusted partners in navigating the ever-evolving consumer landscape. We work hand-in-hand with a diverse range of consumer goods manufacturers and distributors, from electronics to natural health, foodstuffs to apparel. Our reach spans across Australasia, the USA, and the UK.

Deep Consumer Insights, Powerful Strategies:

Our team lives and breathes consumer trends. We possess a keen understanding of retail procurement, merchandising, and performance requirements, enabling us to craft to-market strategies that ensure that products sell through and thrive in competitive environments.

From Launchpad to Longevity:

Whether we’re supporting groundbreaking innovation or helping to revitalise existing lines, First Retail Group is experienced in enabling and maintaining success for manufacturers and distributors. We offer a comprehensive suite of services, including:

• Market Advisory: Expert guidance to navigate complex consumer markets and identify opportunities.
• Strategic Reviews: In-depth analysis to pinpoint areas for growth and optimise product lines.
• Marketing Strategies: Crafting compelling narratives that resonate with target audiences.
• To-Market Planning: Streamlined strategies for a successful product launch or expansion.
• Merchandising Strategies: Creating impactful calls-to-action that convert browsers into buyers.
• Performance Management: Ongoing monitoring and analysis to deliver enduring performance.
• Retail Planning: Strategies to secure prime shelf space and optimise retail partnerships.
  
  

Why First Retail Group?

We go beyond simply delivering to-market strategies for products. We are experts in helping clients achieve market entry, maintain endurance and evolve through an approach that translates insights into actionable plans and implementation that helps propel consumer brands forward.