First Retail Group helps retail operations grow, adapt, and perform. From city centre flagships and airport precincts to museum stores and university campuses, we turn industry insight into clear, practical strategy. Whether you are launching a new concept, tuning up existing store performance, or conducting a full business review, our advice is backed by decades of hands-on experience.

End-to-end retail strategy consulting — from concept development and range planning to commercial performance reviews, training and store network optimisation.

Specialist retail strategy for food & beverage, resorts, entertainment and leisure venues — maximising revenue opportunities and elevating the guest experience.

Purpose-built retail solutions for the pharmacy sector and health and wellness service providers balancing commercial opportunities with well-being imperatives.

Strategic retail consultancy for tourism operators, airports, ferries and destination attractions – creating memorable visitor experiences and maximising revenue potential.

Tailored retail strategy and experiences for museums, galleries, and cultural institutions — aligning the store offer with brand values while driving mission-aligned revenue.

Specialist retail consulting for universities, hospitals and commercial campuses, creating vibrant, successful amenity solutions and authentic hospitality experiences.

Expert guidance for charities seeking to maximise fundraising potential from their retail portfolio. From store network and e-commerce planning to systemisation and training strategies.

FRG are specialists in delivering town and city centre retail and commercial strategies that help CBDs successfully adapt to changing audiences and evolving consumer and category trends.

FRG partners with leading and emerging FMCG, healthcare, and industrial brands to optimise market channels, accelerate share growth, and align with evolving demand.

We bridge the gap between design vision and market reality. By working closely with designers, planners, sales leads, and leasing teams, we help property owners create consumer-orientated environments people want to experience.

FRG designs, delivers, and maintains customised training programmes that build frontline skills and confidence across retail and service sectors, maximising workforce potential and driving sustained operational productivity.
First Retail Group Ltd (FRG)
FRG is an award-winning specialist retail consultancy driving commercial growth across consumer destinations, retail, hospitality, tourism, and healthcare. We integrate performance strategy, risk management, and customer experience design to give organisations a distinct market advantage.
Contact
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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