First Retail Group delivers retail strategy grounded in real-world performance. We work with retail organisations, precincts, malls, airports, cultural institutions, university campuses, and digital-first brands. Our team brings sharp commercial insight and operational rigour to every environment. Whether you’re launching a new concept, refining multi-channel sales, or undertaking a comprehensive strategic review, we draw on decades of hands-on experience across global markets to sharpen your position and drive growth.

End-to-end retail strategy consulting — from concept development and range planning to commercial performance reviews, e-commerce and store network optimisation.

Specialist strategy and enablement solutions for consumer-facing government activities, council-controlled organisations and property portfolios.

Expert guidance for non-profit organisations seeking to maximise income potential from their retail portfolio. From network planning to systems & sales strategies.
FRG is an award-winning specialist retail consultancy driving commercial growth across consumer destinations, retail, hospitality, tourism, and healthcare. We integrate performance strategy, risk management, and customer experience design to give organisations a distinct market advantage.
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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