First Retail Group helps build vibrant local economies. We work with local and central government organisations, towns, and precincts to drive economic development strategies, elevate customer experience, and train frontline teams. From place activation to operational planning, we provide practical expertise that strengthens communities and economies.

FRG are experts in delivering town and city centre retail and commercial strategies that help CBDs successfully adapt to changing audiences and consumer and category trends.

Minimising the impacts of construction work on nearby businesses and communities is a speciality. We help councils and developers meet these responsibilities successfully.

FRG's work to manage antisocial activity and crime, improve welfare and help commercial communities to recover from impacts such as natural disasters provides unique resilience solutions.

Our independence, objectivity, and commercial experience enable us to build strong alignment with stakeholders – driving participation and meaningful contribution.

We help local government organisations to embed customer-centric cultures that drive higher user satisfaction, efficiencies, and community-focused outcomes.

FRG has developed and advised numerous Business Improvement Districts (BIDs) as well as supported the work of Chambers of Commerce and Council advisory panels.

FRG’s town and city centre summits shape successful commercial communities across Australasia through a formula that inspires collaboration and action.

Empowering government sector teams with enhanced skills and confidence to strengthen policy development and service delivery and unlock improved efficiencies.

FRG’s commercial expertise helps councils unlock latent economic potential, driving regional prosperity and creating vibrant, self-sustaining communities.

We maximise the value of civic property portfolios, optimising commercial tenancies, food and beverage operations, and income-generating spaces within public facilities.
FRG is an award-winning specialist retail consultancy driving commercial growth across consumer destinations, retail, hospitality, tourism, and healthcare. We integrate performance strategy, risk management, and customer experience design to give organisations a distinct market advantage.
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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Government Solutions