Retail consulting

City Centre Retail Strategy

Building thriving communities: Guiding the smart evolution of shopping, service and leisure destinations for economic growth and social resilience.

Shaping Thriving Retail Destinations

A successful city centre retail strategy is crucial for creating thriving consumer destinations. At First Retail Group, we specialise in developing and implementing these strategies – combining global knowledge with local expertise to unlock the potential of city and town centres, shopping precincts, malls, and retail parks.

Your Partner in Destination Success:

We work with property owners, developers, local government, and regeneration organisations to understand their unique challenges and opportunities. Our collaborative approach fosters successful and sustainable strategies for growth and adaptation in the ever-evolving retail landscape.

Navigating Change, Building Resilience:

First Retail Group equips shopping, leisure, and service destinations to thrive in today’s dynamic environment. We provide clients with the solutions and roadmaps to build resilience and ensure long-term success by understanding consumer behaviour, market trends, and commercial realities.

A Guardianship Approach:

Our city centre retail strategy goes beyond simply crafting plans. We consider the social and economic impacts of change, ensuring positive outcomes for businesses, residents, and visitors.

What makes us different?

We translate knowledge into actionable strategies that breathe new life into retail destinations, creating vibrant hubs that thrive commercially and serve their communities well.

Unlock the potential of your city, town or suburban centre

City Centre Retail Strategy - George Street Dunedin

Retail Destination Strategy

Insight

Market Dynamics:

  • Consumer & Market Insights
  • Market Trends & Opportunities
  • Category & Gap Analysis
  • Competition Tracking
  • Performance Trends

Customer & Location Insights:

  • Consumer Behaviour Analysis
  • Customer Experience Analysis
  • Location Intelligence
  • Public Life Assessment

Retail Strategy

Optimising Performance:

  • Growth & Profitability
  • Operational Efficiency 
  • Risk Mitigation & Contingency

Customer Experience:

  • Customer Journey Mapping
  • Brand Positioning
  • Customer Goodwill

Gaining Competitive Edge:

  • Market Analysis 
  • Differentiation Strategies
  • Technology Integration 

Implementation Plan

  • Project Roadmap & Timetable

Enablement

Building Success:

  • Embedding Improvements
  • Fostering Sustainability

Driving Transformation:

  • Stakeholder Engagement
  • Project Management & Delivery

Our work