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FIRST RETAIL GROUP LTD. RETAIL CONSULTANTS - NEW ZEALAND, AUSTRALIA, UK, USA & THE PACIFIC ISLANDS.
SPECIALISING IN RETAIL STRATEGY, PERFORMANCE DEVELOPMENT & RISK MANAGEMENT.
HEAD OFFICE: L4,  5 WILLESTON STREET, WELLINGTON, 6011, NZ

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Wellington Regional Council


Greater Wellington Regional Council (GWRC) covers a large territory that includes eight District and City Councils including NZ’s metropolitan capital city, Wellington.

GWRC’s role is to deliver major environmental and infrastructure services across the region. The delivery & promotion of public transport is a key role for the organisation.


The Project


Integrated fares & ticketing will transform the public transport experience in Wellington, creating an interconnected regional network that’s seamless & easy to use. The NZD55million investment is a major commitment for ratepayers as the Council looks to improve services & increase utilisation.


Purchasing bus, ferry & train tickets takes on a new dimension for consumers under planned changes. GWRC wanted to understand how this would impact current vendors, determine customer sentiment & interpret global public transport trends within the rigorous due diligence process.


First Retail Group were commissioned to research & develop a comprehensive set of reports that examined options & defined best practice as part of a innovative forward-looking public transport strategy.


Deliverables


Trend Analysis - Global research to understand technology developments, logistics, consumer behaviours &  performance.

Stakeholder Management. Working  with suppliers, retailers & other stakeholders to develop & socialise strategy.


Comprehensive Reporting. Detailed insight & strategy documentation to ensure clarity & confidence.


Project Highlights


International Partnerships - Close, collaborative information sharing from leading UK & AU public transportation networks.

Alliance Delivery - Working in partnership with other advisories to provision GWRC with insightful reports, data & recommendations on which to base investment decisions.