Wellington Regional Council
Greater Wellington Regional Council (GWRC) covers a large territory that includes eight District and City Councils including NZ’s metropolitan capital city, Wellington.
GWRC’s role is to deliver major environmental and infrastructure services across the region. The delivery & promotion of public transport is a key role for the organisation.
Integrated fares & ticketing will transform the public transport experience in Wellington, creating an interconnected regional network that’s seamless & easy to use. The NZD55million investment is a major commitment for ratepayers as the Council looks to improve services & increase utilisation.
Purchasing bus, ferry & train tickets takes on a new dimension for consumers under planned changes. GWRC wanted to understand how this would impact current vendors, determine customer sentiment & interpret global public transport trends within the rigorous due diligence process.
First Retail Group were commissioned to research & develop a comprehensive set of reports that examined options & defined best practice as part of a innovative forward-
Trend Analysis -
Stakeholder Management. Working with suppliers, retailers & other stakeholders to develop & socialise strategy.
Comprehensive Reporting. Detailed insight & strategy documentation to ensure clarity & confidence.
International Partnerships -
Alliance Delivery -