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FIRST RETAIL GROUP LTD. RETAIL CONSULTANTS - NEW ZEALAND, AUSTRALIA, UK, USA & THE PACIFIC ISLANDS.
SPECIALISING IN RETAIL STRATEGY, PERFORMANCE DEVELOPMENT & RISK MANAGEMENT.
HEAD OFFICE: L4,  5 WILLESTON STREET, WELLINGTON, 6011, NZ

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 © 2016  FIRST RETAIL GROUP LTD

Mitre 10 Mega


Mitre 10 is New Zealand's leading home improvement retailer with large format stores spread across the country. The brand is now represented in most towns & cities providing the greatest reach of any in the category.


As a member owned co-operative, the home grown group is a true success story. Store owners are highly engaged with their communities & closely involved in local events.

Over the past decade the Mitre 10 has been developing their Mega concept in line with international trends toward larger footprint locations stocking a wider range of products.


The well known group has been voted ‘most trusted brand’ in the home improvement category on five occasions by consumers - indicating New Zealanders close affinity with the organisation’s values.

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The Projects


First Retail Group have worked with Mitre 10 in developing specialised categories to service their consumer & trade customers. This has included the creation of operational systems, staff training, marketing strategy & store liaison methodology.


The projects have won accolades from Store Owners & Managers across the network.





Experience


First Retail Group has worked extensively across the home improvement, trade supply, hire & industrial services sectors delivering store systems, merchandising, marketing and special project services.


The company understands the unique requirements of these markets - including global trends & potential.