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FIRST RETAIL GROUP LTD. RETAIL CONSULTANTS - NEW ZEALAND, AUSTRALIA, UK, USA & THE PACIFIC ISLANDS.
SPECIALISING IN RETAIL STRATEGY, PERFORMANCE DEVELOPMENT & RISK MANAGEMENT.
HEAD OFFICE: L4,  5 WILLESTON STREET, WELLINGTON, 6011, NZ

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 © 2016  FIRST RETAIL GROUP LTD

Hamilton City Council


Hamilton is benefiting from strong economic growth & potential. Despite these positive macro economic trends, its city centre has suffered as out-of-town shopping & changing consumer habits have impacted attraction & performance.


A mayoral & stakeholder-led initiative to regenerate the CBD was launched with specialist help from First Retail Group.


Transforming a CBD


Hamilton is not alone in facing challenges within it’s centre. Similar cities across the globe have seen spending attrition impact retailers & property owners.


CBD’s are at the heart of their communities & often an indicator of commercial & social success for the region. Ensuring inner city strength & resilience is a key focus for local government.


First Retail Group launched the project through collaborative discussions with stakeholders to interpret opportunity, understand challenges & determine risk elements. From this insight, the company worked collaboratively with Council to develop agile & dynamic retail strategy


A key part of the journey has been around building capability amongst the business community. First Retail achieved this through implementing mentorship teams, e-commerce initiatives & stakeholder workshops - sharing strategy & building confidence.



Outcomes


Hamilton’s transformation is now well underway with clear vision for a fresh, contemporary CBD supported by retailers & the property sector.


Physical changes to the inner city are being undertaken, while landlords are working even closer with existing & prospective tenants. New businesses are opening in the centre - driven by heightened confidence across the commercial community.


Stakeholders know what success looks like & are working together toward a CBD retailers & consumers want to be part of.


Learn more:

- Hamilton CBD gets a New Driving Force here

- Specialist Help for CBD here

- Transformation Plan Launches here

- Community E-Commerce Initiative here

- Challenged CBD gets Expert Help here




Hamilton City Centre Transformation - Retail Strategy developed by First Retail Group Hamilton City Council working in partnership with First Retail Group