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FIRST RETAIL GROUP LTD. RETAIL CONSULTANTS - NEW ZEALAND, AUSTRALIA, UK, USA & THE PACIFIC ISLANDS.
SPECIALISING IN RETAIL STRATEGY, PERFORMANCE DEVELOPMENT & RISK MANAGEMENT.
HEAD OFFICE: L4,  5 WILLESTON STREET, WELLINGTON, 6011, NZ

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 © 2016  FIRST RETAIL GROUP LTD

Butlers Chocolate Cafes


Butlers Chocolates have their roots in Dublin where the company has been creating fine chocolates since 1932. Their product ranges are now sold globally through quality retailers - & the unique Butlers Chocolate Cafes.


With stores throughout Ireland - along with offshore locations in Pakistan, Bangladesh, New Zealand & soon Dubai, Butlers is a successfully developing its international footprint.


The Project


Reputation management & quality control for offshore operations is vital for a global business such as Butlers. Any issues could reflect on the wider brand, compromising goodwill & performance.


For Butlers’ New Zealand franchise stores, the company has partnered with First Retail Group to ensure their established high standards are maintained, consistently & reliably.


First Retail have developed monitoring, reporting & response systems that provide Butler’s International Franchise team with the assurance stores are performing well and continue to delight customers at every visit.




Guardianship


First Retail Group partners with  international retailers, franchises, hospitality operators & consumer brands in ensuring Australasian & South Pacific operations meet key performance targets.


The company also provides services to shopping centres, airports, campuses and other retail landlords, helping ensure tenants comply with lease terms & trade successfully. These are key elements in minimising commercial & reputational risk.


First Retail Group’s brand & investment guardianship programmes can be customised to meet client requirements, including quality control, franchise liaison, market intelligence, reputational management & other remote support services.